Responsibilities:
Digital Campaign Management:
Assist in planning and executing multi-channel digital marketing campaigns, including email marketing, social media, search engine marketing (SEM), and display advertising.
Monitor and analyze campaign performance metrics to provide actionable insights.
Content Management:
Coordinate with content creators to develop and manage engaging content for blogs, social media, email campaigns, and websites.
Ensure all content aligns with brand guidelines and resonates with target audiences.
Social Media Management:
Manage and grow social media channels by creating, scheduling, and publishing posts.
Engage with followers, respond to comments, and monitor brand sentiment.
Search Engine Optimization (SEO):
Conduct keyword research and optimize website content for search engines.
Monitor website performance and recommend improvements for higher search rankings.
Paid Advertising:
Assist in managing Google Ads, Facebook Ads, and other paid advertising campaigns.
Track ad spend and ensure campaigns stay within budget.
Analytics and Reporting:
Use tools like Google Analytics, SEMrush, or HubSpot to monitor website traffic, campaign performance, and user behavior.
Prepare regular reports summarizing key metrics and trends.
